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Marketing Metrics - Jan 18, 2009 22:47 - 1 Comment

DEFINITIONS OF MARKETING

A recent discussion about the difference between advertising and marketing on the Chief Marketing Officer’s Exclusive group on Xing, made me search for various definitions of marketing and advertising.
The real discussion was about the difference between advertising and marketing. Something which might not be clear to many business people, let alone marketing people.

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MARKETING REPORTS - Feb 24, 2009 10:17 - 1 Comment

CHIEF MARKETING OFFICER TRENDS 2009: SURVEY REPORT

Are CMO’s feeling the current economic climate? Are budgets dropping and why? Do CMO’s feel that their companies’ marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)? Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?
These and more [...]

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Web seminars free - Jun 29, 2009 7:49 - 0 Comments

Get to know EADIM and learn how this unique marketing education can improve your career

If you are looking to expand your horizon, get valuable marketing insights from some of the best in the industry and spend a week in London with an international group of likeminded marketers, you need to join this webinar now.

EADIM - European Academy of Direct and Interactive Marketing is the first of its kind. [...]

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