Current Affairs, Marketing & Innovation - Monday, January 25, 2010 9:20 - 0 Comments
Innovation: Video inside print magazine
When I learned about this, my first thought was “ahh, but of course. It makes sense. Why didn’t I think of that”
In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly.
The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards.
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- Michael Leander talks to Drayton Bird
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- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
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Marketing Metrics - Jul 25, 2009 5:56 - 0 Comments
Hot marketing acronyms: What is RFM - Recency Frequency Monetary?
RFM stands for Recency, Frequency and Monetary Value.
Recency - When was the last order?
Frequency - How many orders have they placed with us?
Monetary Value - What is the value of their orders?
It has been used by direct marketers for over 40 years as a segmentation tool to increase Return on Marketing Investment. The basic premise [...]
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REPORTS - Jul 24, 2009 11:25 - 1 Comment
Social Media Engagement Directly Linked to Financial Success
Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of the top 100 global brands according to the Engagement db study.
The ENGAGEMENT db study claims to be the first to show a [...]
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EVENTS, VIDEOS - Nov 7, 2009 8:23 - 4 Comments
Internet marketing in Cyprus
Written by Michael Leander
End of October, I (Michael Leander) had the pleasure of training marketing representatives of some of the most important businesses in Cyprus.
Organized by RJTulip, the 2 day internet marketing for businesses workshop was the first for me in Cyprus. Seeing that the internet penetration rate is still “early days” in Cyprus [...]
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