I suggest that many CMOs/Marketingboss dream about creating a fabulously creative, yet highly (conversion) effective website.

Often it is not sufficient to have the dream and investment opportunity. One also need to be employed by the "right corporation". Well, Honda seems to be one such a corporation. Innovative as they are offering high involvement products.
So it is no wonder, that they have created a highly innovative and - I dare say - fabulously impressive website/showcase. Is it effective? I do not know. Does it sell the brand experience? YES, in my opinion  it does. But judge for youself.

Check out the Honda site and see a walking robot falling on the stairs.