Reputation Institute recently published their survey “The World’s Best Corporate Reputations 2006”. Top 25 included 8 Scandinavian corporations.

Lego, Ikea, A.P. Moller-Maersk, Danfoss, Aker Group, Reitangruppen, Velux and Novo Nordisk are all placed in the top 25 of Reputation Institute´s new survey of the world’s best corporate reputations 2006.

The RepTrack Pulse measures the health of a company’s overall reputation. It does so by measuring the esteem, good feeling, trust, and admiration that stakeholders feel towards a company.

The survey is the result of over 30.000 online interviews conducted with consumers in 25 countries on six continents. More than 110.000 ratings were used to create reliable measures of the corporate reputation of more than 750 companies.

World´s top 25 include 8 Scandinavian corporations
Here are the positions of aforementioned Scandinavian corporations consisting of 1 Swedish, 2 Norwegian and 5 Danish corporations;

2. Lego (toys, Denmark)
4. IKEA (furniture, Sweden)
7. A.P. Moller-Maersk (shipping, Denmark)
11. Danfoss(manufacturing, Denmark)
12. AKER (shipping, Norway)
16. Reitangruppen (retail, Norway)
22. Velux (manufacturing, Denmark)
24. Novo Nordisk (medicine, Denmark).

The RepTrack Pulse measures the health of a company’s overall reputation. It does so by measuring the esteem, good feeling, trust, and admiration that stakeholders feel towards a company.

The survey is the result of over 30.000 online interviews conducted with consumers in 25 countries on six continents. More than 110.000 ratings were used to create reliable measures of the corporate reputation of more than 750 companies.

You can download the full report here or learn more about Reputation Institute on www.reputationinstitute.com. If you want to know more about how your company’s reputation links with Return on Behavior – go visit TeleFaction www.telefaction.com.