Marketing & Innovation - Written by Michael Leander Nielsen on Saturday, January 27, 2007 12:51 - 0 Comments
TRUE PRODUCT AND MARKETING INNOVATION – A REAL LIFE EXAMPLE
In the highly lucrative Russian real estate development market, a developer-conglomorate recently opened sales of a never-seen before highly innovative real estate offering in the outskirts of St. Petersburg - Russia’s second largest city situated less than 2,5 hours away from major European metropols such as Stockholm, Copenhagen, Helsink and Berlin.
How about living surrounded by replicas of real-life castles?
An innovate recipe
This Russian developer have taken about 30 different real-life casles such as;
- Palace Tsarskoselskiy Hermitage (http://www.versailles-palace.ru/eng/p-carsk.html)
- Versailles Palace (http://www.versailles-palace.ru/eng/p-versal.html)
- Palace Aleksandria (http://www.versailles-palace.ru/eng/p-alex.html)
- Orlovskaya Blog (http://www.versailles-palace.ru/eng/p-orlov.html)
and situated them all within a in Lahta, which means bay or gulf in Finnish. Lahta is only 15 km North-west of St. Petersburg, 50 km away from Pulkovo Airport and only 20 kilometers away from beach-resort town Repino, close to the elite golf club "Dune".
Each house is a castle. And the prices start at USD 900.000 up to several million.
A castle, and then some history
If you have been studying the history of St. Petersburg and its founder Peter the Great, it might interest you, that it was exactly here in this place Peter built his first residence, and demanded Moscovites to move here to create a model-town, prior to the actual founding of St. Petersburg.
Apart from the opportunity to live in a 600-850 square meter castle you will also be able to enjoy living in the midst of historic surroundings.
Innovation - respect !
The real-estate developer behind the project is, in my opinion, a visionary innovate entity, that deserver success with a project such as this. He chose a relatively risky, yet innovative approach ensuring his clients high standards, security and - perhaps most importantly - guaranteed affluent neighbours.
Do let me know what you think. Find pictures of real palaces and mansions here: http://www.versailles-palace.ru/p-first.html
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