Did you ever have trouble deciding which 5-star hotel to stay in while in Madrid? Those days might just be over. In the uniquely different Puerta América hotel you might, however, have difficulty deciding on which floor to stay. Because the floors and the rooms are all different. Very different.

Marketing innovation is perhaps a necessity when it comes to breaking through the clutter in the hotel business. And while this apparently has been true for 2, 3 and 4 star hotels for quite some time, now the time has come for the 5-star hotels of this world to be more distinct - more unique.

Add to that the demands from the 5-star travellers of this world who no longer becomes flabbergasted merely by experiencing 5-star service and 5-star room amenities. They too - apparently - want to experience something out of the ordinary. The "it" factor that makes one 5-star experience stand out from the crowd.

In my humble opinion the Puerta America Hotel in Madrid is one such experience. It is - in the hotels own words - "a hotel made of the stuff that dreams are made of: talent, inventiveness, madness, sanity - a real dream come true".

13 floors - all different and unique created by top designers
Each floor has its own style. From the floor lounge area to the room concept. Photo featured on this page is only one example. You will be surprised to see how different the rooms on the other 12 floors are.

Marketing innovation with customer experience at its epicentre
In my opinion the Hoteles Silken chain behind this 75 mio. Euro investment deserve recognition. The product itself will easily outcompete alternative 5-star hotels in Madrid. If for nothing else, then the antipication of what kind of experience one will have spending a night in any of the rooms, that clearlry are far away from the A4 standard of todays 5-star hotel rooms.

The customer experience of spending one or several nights at this quality hotel will be new every time. At least the first 13 times you stay there.

My final remark: I cannot wait to see if the Puerta America will manage to deliver an equally high standard for indvidiualized and relevant communication to potentiel guests and - even more importantly - repeat customers.

Check out the hotel here: www.hotelpuertamerica.com