Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between loyal co-workers and loyal customers.

In this article, Marketingboss member Peter Winther, sales and marketing director at Andersen & Martini, Denmarks largest car dealership, shares his valuable insights, tips and tricks about developing and executing an award winning loyalty marketing strategy.

A few interesting quotes from this loyalty marketing case study;

- companies loose 68% of customers because of bad or no communication
- think of it as a bathtub where the water drains out through the bottom
- Andersen & Martini gained 123% in customer retention in 2004/2005
- when change is offered, expect resistance

The article is sponsored by TeleFaction - The Return on Behavior Company. Click here to read this article