Marketing campaigns and case studies - Written by Michael Leander Nielsen on Thursday, November 15, 2007 6:48 - 0 Comments
CASE STUDY: CUSTOMER LIFECYCLE MANAGEMENT IN TODAY’S TELECOM MARKET
Customer Lifecycle Management (CLM) is a new approach to business that is taking the telecoms world by storm. Its focus on delivering true one-to-one dialogues through targeted marketing campaigns has been instrumental in helping some operators drive up ARPU by 20% and reduce churn rates by between 40-60%.
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Marketing Metrics - Oct 18, 2008 4:39 - 0 Comments
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