Marketing campaigns and case studies - Written by Michael Leander Nielsen on Thursday, November 15, 2007 6:48 - 0 Comments
CASE STUDY: CUSTOMER LIFECYCLE MANAGEMENT IN TODAY’S TELECOM MARKET
Customer Lifecycle Management (CLM) is a new approach to business that is taking the telecoms world by storm. Its focus on delivering true one-to-one dialogues through targeted marketing campaigns has been instrumental in helping some operators drive up ARPU by 20% and reduce churn rates by between 40-60%.
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Copywriting is also a skill that takes years of practice to become very effectiv...
- Video Marketing is an interesting and very effective way to market affiliate pro...
- I also promote some of my affiliate links on Facebook by making Facebook fan pag...
- Hi, email marketing is one of those topics that seems to go under the radar thes...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
Subscribe
Marketing Metrics - Jul 25, 2009 5:56 - 0 Comments
Hot marketing acronyms: What is RFM - Recency Frequency Monetary?
More In Marketing Metrics
- Surprise: Twitter Refers the LEAST Fickle Video Viewers
- Video in marketing survey
- Hot marketing acronyms: What is CLV - Customer Lifetime Value?
- DEFINITIONS OF MARKETING
- HOT MARKETING ACRONYMS: BOUNCE RATE RELATED TO EMAIL MARKETING
REPORTS - Jul 24, 2009 11:25 - 1 Comment
Social Media Engagement Directly Linked to Financial Success
More In REPORTS
- CHIEF MARKETING OFFICER TRENDS 2009: SURVEY REPORT
- BRITS HAVE MET UP WITH A FRIEND THEY FIRST MADE ON THE INTERNET
- WOMEN IN THE UK: ONLINE FRIENDS OFTEN BECOME REAL FRIENDS
- UK: CONSUMERS WITH SPENDING POWER MORE RESPONSIVE TO ADS ON NICHE SITES THAN PORTALS
- SOCIAL NETWORKING AND BUSINESS: NEW SURVEY
EVENTS, VIDEOS - Nov 7, 2009 8:23 - 4 Comments
Internet marketing in Cyprus
More In EVENTS
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Webinar 12 January: How to use video in marketing; trends, tips and tricks
- Webinar 11 November 2009: Wie große B2C Unternehmen Ihre CRM Systeme und Data Warehouses für bessere Response- und Konversionsraten nutzen können
- Taktiken zur Conversion Rate Steigerung – Web-Seminar
- Better results with conversion optimization tactics - web seminar
Leave a Reply