The corporate world has a new buzz word and a new technique for coming up with ideas. Marketingboss member Kishore Dharmarajan wrote this book about a new effective methodology for Brainstorming. Definately xmas gift material.

Do you sit down to brainstorm for ideas in your workplace? Do you throw out suggestions during discussions in the hope that it will trigger off concepts that can bring massive benefit to your organisation? If so, you are using a very traditional approach and it’s time to shift to a more advanced form of corporate thinking. Eightstorm: 8-Step Brainstorming for Innovative Managers, by Dubai based author Kishore Dharmarajan, introduces new brainstorming techniques to improve creative thinking in the business world.

“In today’s hyper-competitive world, businesses need ideas to get ahead. And they need it fast. Eightstorm’s creative thinking methods can provide new answers.” says the author, who also runs Eureka advertising in Dubai. “While conventional brainstorming is a random activity of ping-ponging ideas with one another, Eightstorm is the first book to give a method to brainstorming and a frame-work for idea-generation.”

Written in the form of a fable that tells the story of a young manager in search of an innovative thinking process to save his troubled company, Eightstorm has no pedantic assumptions and is an easy read. The book, described as “effective” by HR Consultant Dojo Jones, does a good job of demystifying the process of creative thinking.

“One of the biggest challenges facing business leaders today is the creation of a highly innovative workforce,” says Kishore. “If you can’t turn your people into – what business guru Tom Peters refers to as ‘innovation machines’ – you could be severely limiting yourself. Eightstorm puts forward a new thinking process that can change the workplace, but of course its effectiveness depends on how quickly businesses can adapt to this new approach.”

Eightstorm: 8-Step Brainstorming for Innovative Managers is available on www.amazon.com, and more details are available on www.eightstorm.com.