http://meemoo2.com/2008/01/how-can-xing-fix-their-activitation-and-loyalty-problem.html/ Michael Leander's Meemoo2 Marketers. Blog about marketing, direct & interactive marketing, permission marketing & the latest in modern technology Fri, 18 May 2012 13:13:35 +0000 http://wordpress.org/?v=2.6 http://meemoo2.com/2008/01/how-can-xing-fix-their-activitation-and-loyalty-problem.html/#comment-67 Alex Schroder Fri, 01 Feb 2008 08:04:54 +0000 http://77.235.42.134/~meemoo2/2008/01/how-can-xing-fix-their-activitation-and-loyalty-problem.html/#comment-67 SO WHAT IS XING’S PROBLEM? somehow it's the same as for newspapers or all-in-one portals. You have to sharpen your profile to become more attractive - first to first-timers. It's about offering the most common information for the respective target group. In that sense you may even let some of the current members go. Some services like linking other communities like LinkedIn or most favourite Web pages may help to step-by-step become more attractive. I would recommend to start with a topic based target group approach with targeted services / information / links / etc. rather than random “re-activation” campaigns. SO WHAT IS XING’S PROBLEM?
somehow it’s the same as for newspapers or all-in-one portals.
You have to sharpen your profile to become more attractive - first to first-timers. It’s about offering the most common information for the respective target group. In that sense you may even let some of the current members go. Some services like linking other communities like LinkedIn or most favourite Web pages may help to step-by-step become more attractive.
I would recommend to start with a topic based target group approach with targeted services / information / links / etc. rather than random “re-activation” campaigns.

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