Marketing Personalities - Written by Michael Leander Nielsen on Tuesday, January 22, 2008 8:13 - 0 Comments
IS CONTENT STILL KING: INTERVIEW OF JOHN GIRARD BY CHRISTOPHER KENTON
I have borrowed this video interview with John Girard - CEO of Clickability - from Christopher Kenton of Motivelab in San Francisco. In it John Girard discusses content and what content should mean to marketers like yourself. He addresses a number of important issues. From social media to lead and lead acquisition management, pipeline and how to initiate a conversion with customers and prospects (leads).
Nearly 6 minutes of interesting stuff.
Meet Christopher Kenton from Motivelab
Learn more about John Girard and Clickability
And kudos to Christopher for doing these video interviews. I hope you find it both interesting and educational.
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