Marketing Personalities - Written by Michael Leander Nielsen on Tuesday, January 22, 2008 8:28 - 0 Comments
OPTIMIZING BY MULTIVARIATE TESTING AND BEHAVIORAL TARGETING: INTERVIEW WITH MATT ROCHE OF OFFERMATICA
I have borrowed this video interview with Matt Roche -
CEO of Offermatica. It is done by Christopher Kenton of Motivelab in San
Francisco. In it Matt Roche discusses how you can get consumer engagement, and how you can optimize your website and landing pages by applying multivariate testing and other effective techniques.
Admittedly I am a big fan of Offermatica and their 2-3 closest competitors.
Why?
Well, I have seen the tremendous impact on conversion rates multivariate testing can have. Companies like Offermatica help companies with high volume traffic to their website(s) dramatically improve their ratio of visitors actually responding to an offer of any sort by applying testing.
* Learn more about Christopher Kenton and Motivelab
* Learn more about Offermatica
* Contact Michael Leander if you want to learn more about how you can improve the conversion rates on your website
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