Marketers want to be more business-focused and strategic in their roles.
A recent survey conducted by Forrester Research’s CMO Group and Heidrick & Struggles validates this overwhelming desire for business alignment, finding that almost two-thirds of chief marketing officers want more involvement in business strategy development and increased P&L (profit & loss) responsibility. However, wishful thinking will not change anything.

For these desires to be realized, CMOs need to proactively create alignment and insert themselves into the strategic process — thereby driving their own career success instead of waiting for development opportunities to come to them. It’s time for chief marketers to demonstrate their abilities to understand the business and apply their knowledge and expertise to drive growth and profitability for the organization. Download The_EvolvedCMO.pdf

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