In part 2 of the article series ALERD, the new paradigm in dynamic customer surveying: Ask, Listen, Evaluate Response, Dialogue! - Michael Leander Nielsen addresses the 7 most important considerations for increasing the value of measuring customer experience and customer loyalty.

In part 1 of this article series (read part 1 here, if you haven’t already), we concluded that the current trend is for companies to survey the customer experience LIVE. In other words companies are moving away from the traditional static, delayed surveys 2-3 times per year in favor of continuous LIVE measurement and surveying.

In the second part, Michael provides you with 7 ground rules and considerations for live, dynamic customer surveys and measurements.

Read part 2 of this article series here