Current Affairs - Written by Michael Leander Nielsen on Friday, February 29, 2008 8:10 - 1 Comment
FIVE TIPS FOR MARKETING IN A RECESSION
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. That might be a whole different ball game than what marketing managers have been used to in the past 3-4 years. In this short article - which first appared in Return on Behavior Magazine - Glenn Gow, CEO of Crimson, provides five tips for marketing in a recession.
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I recently blogged about marketing your way through a (online) recession. My blog post is based on an article John Quelch wrote for Harvard Business online
http://www.marcporcelli.com/2008/03/04/marketing-your-way-through-a-online-recession/
Readers of this blog may find it interesting.
Regards,
Marc
http://www.marcporcelli.com