Current Affairs - Written by Michael Leander Nielsen on Friday, February 1, 2008 17:36 - 0 Comments
NEW MAGAZINE IS OUT. ARTICLES ABOUT CUSTOMER LOYALTY MARKETING, CUSTOMER VALUATION AND RETENTION MARKETING
Return on Behavior Magazine just launched their first issue in 2008. Articles include titles such as "2007 will be the year of customer valuation", "ALERD; A new pardigm in dynamic customer surveying", "Customer Satisfaction vs. Loyalty", "Do we overcommunicate" and more.
It is recommendable, especially if you are interested in loyalty marketing/management, customer experience and churn prevention as well as retention strategies.
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Marketing Metrics - Oct 18, 2008 4:39 - 0 Comments
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