Innovative players across such industries as banking, insurance, financial services, publishing, media, telecom and utilities are opting out of the old fashioned static customer surveying to take advantage of the new paradigm in live dynamic and action-oriented customer surveying.

Understanding how your customer’s rate (perceive, evaluate) their current experience with your brand is critical. But it is even more critical to apply a dynamic surveying setup that allows you to immediately react to any disalignments in your customer experience KPI’s across all customer touchpoints.

This article written by Michael Leander Nielsen is an introduction to ALERD; the new paradigm in dynamic customer surveying and can be read in its entirety at Return on Behavior Magazine.