Marketing & Innovation - Written by Michael Leander Nielsen on Friday, February 29, 2008 7:58 - 0 Comments
TEN STEPS TO PURPOSEFUL COMMUNICATION: INSIGHT FOR MARKETING MANAGERS
There are five myths about communication. Putting them aside will make you a better leader, says Dr. Gordon Adler of Adler Way. He found that communications professionals and leadership experts tell us that effective communication is more important than ever.
Yet, when he interviewed 30 senior managers in large, international companies about their communications practices, he made some surprising discoveries. They said management communication is deteriorating. And the deterioration is, in part, self-inflicted. What can be done?
The answer is in this article which was originally posted at Return on Behavior Magazine
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