Deutsche Artikel - Written by Michael Leander Nielsen on Tuesday, March 4, 2008 5:57 - 0 Comments
DIE ROLLE DES MARKETING IN DER ERLEBNISWIRTSCHAFT
Es ist weitläufig bekannt, dass Marketingabteilungen und -bereiche in den nächsten Jahren großen Veränderungen unterliegen werden.
Bereiche wie Verantwortlichkeit, wobei Verantwortung für strategischere und profitablere bzw. umsatzsteigendere Projekte übernommen wird, Verschiebung des Aufgabenbereichs von einer bloßen Konzentration auf Marketing-Kommunikation auf zusätzliche Kompetenzen im Bereich des automatisierten Marketings und wie dabei die Technologie effektiv zur Unterstützung der Bestrebungen des Marketing genutzt werden kann, gehören dazu.
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