Marketing & Innovation - Written by Michael Leander Nielsen on Friday, May 30, 2008 9:27 - 0 Comments
CONSUMERS WANT MORE MOBILE WEB SERVICE AND APP CHOICES
According to a recent study conducted by IBM’s Institute for Business Value, and published at Marketingcharts.com, some 80% of consumers would prefer a service provider that gives them
more choice in the applications and services available on their mobile
device.
Consumer demand for customization and personalization will drive innovation and open standards in the mobile marketplace, the study concludes: 69% of consumers reported they want devices that are open to personalization and configuration of applications.
Read more at Marketingcharts.com or download the study over at IBM
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