Comments on: CUSTOMER EXPERIENCE: EVERYTHING IS AN EMOTIONAL BUY http://meemoo2.com/2008/05/customer-experi.html/ Michael Leander's Meemoo2 Marketers. Blog about marketing, direct & interactive marketing, permission marketing & the latest in modern technology Wed, 07 Jan 2009 09:46:57 +0000 http://wordpress.org/?v=2.6 By: Joe Espana http://meemoo2.com/2008/05/customer-experi.html/#comment-533 Joe Espana Sat, 29 Nov 2008 13:15:53 +0000 http://77.235.42.134/~meemoo2/2008/05/customer-experience-everything-is-an-emotional-buy.html/#comment-533 For those of you trying to get through to our website, an apology. It was spelt in correctly. The link is www.performance-equations.co.uk For those of you trying to get through to our website, an apology. It was spelt in correctly. The link is
http://www.performance-equations.co.uk

]]> By: adanali http://meemoo2.com/2008/05/customer-experi.html/#comment-168 adanali Wed, 29 Oct 2008 13:08:44 +0000 http://77.235.42.134/~meemoo2/2008/05/customer-experience-everything-is-an-emotional-buy.html/#comment-168 Joe, thanks a lot for this article and for your reply to Chris. I tried the link you provided (www.performance-equations.co.uk) but it wasn't available. Is there any other way to access the guide you mentioned? Thank you. Joe, thanks a lot for this article and for your reply to Chris. I tried the link you provided (www.performance-equations.co.uk) but it wasn’t available. Is there any other way to access the guide you mentioned?

Thank you.

]]> By: Joe Espana http://meemoo2.com/2008/05/customer-experi.html/#comment-119 Joe Espana Wed, 20 Aug 2008 22:08:07 +0000 http://77.235.42.134/~meemoo2/2008/05/customer-experience-everything-is-an-emotional-buy.html/#comment-119 Thanks for the comment Chris. It may seem harder in an online environment because of the 'person-less' nature of the business, but many on-line organisations stikll achieve it. The point is to define at the strategic level what is the exact experience the on-line srevice provider wants to create for its users. Much on this in the 'virtual' world will be to do with ease of doing business, realiability and functionality which create responses in the user/customer. These responses are emotional ones. By the way, in many cases too the human factor or inter-personal relationship will be provided by support desks, customer service and infomation functions, where the customer will deal with a person - even if its on the other end of a phone line. Contact us on www.performance-eqautions.co.uk for a free guide on some of the things that can be done to create the customer experience that you have defined for your customers. Thanks for the comment Chris. It may seem harder in an online environment because of the ‘person-less’ nature of the business, but many on-line organisations stikll achieve it. The point is to define at the strategic level what is the exact experience the on-line srevice provider wants to create for its users. Much on this in the ‘virtual’ world will be to do with ease of doing business, realiability and functionality which create responses in the user/customer. These responses are emotional ones. By the way, in many cases too the human factor or inter-personal relationship will be provided by support desks, customer service and infomation functions, where the customer will deal with a person - even if its on the other end of a phone line.

Contact us on http://www.performance-eqautions.co.uk for a free guide on some of the things that can be done to create the customer experience that you have defined for your customers.

]]> By: chris @MarieLu Lingerie http://meemoo2.com/2008/05/customer-experi.html/#comment-71 chris @MarieLu Lingerie Mon, 02 Jun 2008 10:37:28 +0000 http://77.235.42.134/~meemoo2/2008/05/customer-experience-everything-is-an-emotional-buy.html/#comment-71 Interesting idea, the problem is recreating the same feeling in an online environment like a e-commerce store. Interesting idea, the problem is recreating the same feeling in an online environment like a e-commerce store.

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