Drayton Bird - one of the most successful direct marketing professionals of all time - has created a new formal direct and interactive marketing education.

The European Certificate of Direct and Interactive Marketing - EADIM - is believed to be the first formal education of its kind on offer in Europe.

After formal review in Brussels by The PEACC Committee of the Federation of European Direct Marketing Associations – FEDMA – it was granted official recognition.

It calls for a full year of demanding study, guided by internationally recognised teachers and practitioners. Upon successful completion you will:

	Understand the principles, strategies and tactics of direct and interactive marketing
	Know how to establish and manage a marketing budget for optimum Return on Investment
	Know how plan, implement and evaluate successful campaigns – online and offline
	Be able to exploit data and build profitable relationships with their customers
	Have a broad understanding of all aspects of direct and interactive marketing in all media, for all normal types of organization in all circumstances.

What this Certificate confers

This course will provide you with a formal, recognised qualification – one which demonstrates you fully understand the theory and practice of direct and interactive marketing.

It will also supply organisations with a stream of properly qualified individuals. And since better people are one of the great secrets of competitive advantage, the value of this is hard to overstate.

Timing

The course starts with a week of live training in Brussels in September (7th – 13th), followed by a full year of on-line distance training, with interactive seminars and assignments to complete.

At the end of the year, you will sit an exam. By passing you will gain a formal qualification that is officially recognised everywhere in Europe – and indeed elsewhere in the world. (click here to read more about the structure of the course).

To ensure the quality of education, numbers are strictly limited, and applicants must be able to speak English – and have a degree or experience in marketing (click here to read more about who should attend)

What does the certificate course cover?

It covers everything from what D&DM is and how it evolved, to European legalities.

You discover all about database, research and testing, finances, customer value, the difference between online and offline, print and production, secrets of creative – right down to how to succeed in your career.

You also learn about logistics and fulfilment, selling to business, charity, financial services, mail order, publishing, the various media from direct mail to TV, e-mail, the telephone, websites, loyalty schemes and CRM.

Learn more about EADIM here