Marketing & Innovation - Written by Michael Leander Nielsen on Saturday, May 24, 2008 21:02 - 0 Comments
GENETICS JUST GOT PERSONAL. A TRUE PRODUCT AND MARKETING INNOVATION
23 and me is a highly innovative new concept. It introduces the first Personal Genome Service, which allows you to unlock the secrets of your own DNA. 
23andme.com is a web-based service that helps you read and understand your DNA. After
providing a saliva sample using an at-home kit, you can use their
interactive tools to shed new light on your distant ancestors, your
close family and most of all, yourself.
I personally find the idea very interesting.
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