MARKETING REPORTS - Written by Michael Leander Nielsen on Friday, June 20, 2008 9:13 - 0 Comments
1 IN 2 MARKETING MANAGERS ARE LOOKING FOR A NEW JOB IN 2008
Nearly 50% of all marketing managers are contemplating a change of job this year, according to a survey conducted by Fokus Integrated and the Marketingboss Group residing at the social networking platform Xing.
343 marketing managers participated in the survey, which was carried out from January 2008 to April 2008. The vast majority of respondents reside in Europe.
Marketing managers are very optimistic
When asked the question “Are you optimistic about your company achieving your marketing objectives for 2008″, marketing managers respons was very optimistic. 90,68% answered they were optimistic, and only 9,32% that they were pessimistic.
Are you hiring or firing?
When asked “Are you hiring or firing in the marketing department this year”, 46,59% would not disclose, but 50% answered affirmative to hiring. Only 3,51% responded that they expect layoffs in 2008.
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