eadim

If you are looking to improve your direct and interactive marketing skills and results,   advance your career or simply to learn more about direct and interactive marketing, you should consider EADIM – The European Academy of Direct & InteractiveMarketing.

Founded by Drayton Bird, one of the most respected direct marketing gurus of the past decades, EADIM is
probably the most comprehensive direct and interactive marketing course around. Students will receive more than 140 teaching hours over the course of one full calendar year.

The course kicks off on September 7^th 2008 at the Marriot Hotel in Brussels. Here EADIM students and the world class faculty of direct and interactive marketing experts gather for one week of intensive face to face training. The course ends with a 6,5 hour long exam in Brussels app. 1 year later.

To attend you need to be have a grasp of English and either a University degree or one year’s marketing experience.

Check out the EADIM course website here

A full year of learning starting in Brussels
The EADIM certificate covers just about all the modern direct/interactive marketer needs to know including;

- The basics of Direct and Interactive Marketing (D&IM)
- Planning for D&IM
– strategy and campaigns
- The European Legal and Social Context
- The customer as the only profit centre – segmentation, targeting, and customer focus
- D&IM, a numbers game (research, testing, result analysis and LTV)
- Where to find customers – media planning and integration
- Getting people to act – creative for D&IM
- D&IM in practice

If you want to know more about the logistics of the course, check
this page: http://www.eadim.com/where_what_when.asp

World class teachers are coming together to provide the best possible
direct and interactive marketing education

Apart from Drayton Bird, the EADIM have secured some of the industry’s best and most knowledgeable teachers. They include:

- Professor Srikumar S. Rao – one of the highest rated professors at London Business School and Columbia Business School
- Steve Harrison whom leading advertising journal, Campaign”, called “the greatest DM creative of this generation”
- Rowan Gormley, a highly successful entrepreneur who currently is in partnership with Sir Richard Branson

and many more interesting profiles.

Check the full list of teachers here

The EADIM is organized in association with and under the auspices of FEDMA  - The Federation of European Direct and Interactive Marketing.