Marketing campaigns and case studies - Written by Michael Leander Nielsen on Friday, July 25, 2008 8:48 - 1 Comment
UNFORTUNATE AMBIGIOUS LOGOS. WILL THEY DAMAGE THE BUSINESSES THAT CREATED THEM?
Often companies spend enormous ressources designing a (new) corporate logo, product logo or campaign logo designed.
According to Wikipedia, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Here are some logos that definately makes YOU think about something other than what was intended (I am sure)
I think the images speak for themselves
Clinica Dental, now what to expect? Perhaps the CMO should consider a new logo design (or perhaps not :- )
The Kunaware Pharmacy might want to consider designing the “K” differently.
The worst of the worst. Arlington Pediatric Center.
It’s simply a disgrace, and the CMO should immediately take steps to implement a new logo design. Perhaps using the letters APC might be the safest bet.
An unfortunate placement, or is it?

Difficult to avoid the situation in the Nestle outdoor add below. I think this picture might be staged, don’t you?

If you know of other examples, please do let me know
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I think that the APC logo is the worst of them all. What do you think?