Marketing & Innovation - Written by Michael Leander Nielsen on Friday, July 25, 2008 16:12 - 1 Comment

Creating and Feeding the Customer Management Strategy

Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers.

This, by implication, requires employees to have a keen understanding of the actual and potential nature and value of existing and prospective customers.

Read Doug Leathers article here



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admin
Jul 28, 2008 21:38

Great article

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