Current Affairs - Written by Michael Leander Nielsen on Thursday, July 24, 2008 7:22 - 0 Comments
GREEN MARKETING: ARE CAR COMPANIES GREEN-WASHING?
Green is everywhere. But is green marketing here to stay?
This video shows you the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.
See this educational program and many others like it at Marketingboss TV
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Marketing Metrics - Oct 18, 2008 4:39 - 0 Comments
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