Are you hot for marketing acronyms, or would you like to be able to understand the people who use two acronyms for every 20 words?

To get started, here are some of the most common acronyms for email marketing

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Acronyms - email marketing

CTR - Click-through-rate definition
Click-through-rate (CTR) refers to the number of people who clicked one or more links in your email - expressed as a percentage. For example, if one out of 100 people clicked any link in your email, then your CTR 1/100, or 1%.

CTR is an important measurement to understand the attractiveness of your content or offering. Many novice email marketers use this email marketing metric along with open rate (OR) to understand the success of an email campaign, a newsletter send-out or any other type of promotional email.

By the way, did you know that email marketing often is referred to as permission email marketing. You can learn more about the distinction if you sign-up for the Meemoo2 Marketingboss newsletter - it is free, of course.

If you want to learn more about email marketing, why not see if there is an email marketing course open