Current Affairs - Written by Michael Leander Nielsen on Friday, October 31, 2008 9:40 - 8 Comments

BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT

FEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results.

For a limited time only, it is free to advertisers and agencies as well as email service providers at large to participate. Anyone participating will get access to the comprehensive report free of charge.

The study will include numbers on the basic metrics such as Open Rate, Click-through-rate, Bounce Rate and Opt-out rates, but will also provide a picture of usage behavior, frequency, relevancy and more.



8 Comments

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Ben Waugh
Oct 31, 2008 10:27

Nice site. There

Rolv Heggenhougen
Oct 31, 2008 16:38

There’s no doubt that email marketing works BUT companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
ONE company out there offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month. That company is WrapMail, found at http://www.wrapmail.com.
And……..WrapMail’s show up WITHOUT the red x and message to download images!
Now, that’s taking email marketing to next, and obvious, level.

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Nov 8, 2008 10:05

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Jim Spence
Nov 12, 2008 21:52

Wednesday I was searching for sites related to Marketing and specifically direct marketing rate response and I found your site.

BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT
Nov 13, 2008 13:54

[...] Michael Leander Nielsen put an intriguing blog post on BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORTHere’s a quick excerptFEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results. For a limited time only, it is free for advertisers and agencies as well as email … [...]

Meemoo2 Marketingboss - BENCHMARK YOUR EMAIL MARKETING: FIRST EVER ...
Nov 19, 2008 10:19

[...] Michael Leander Nielsen put an intriguing blog post on Meemoo2 Marketingboss - BENCHMARK YOUR EMAIL MARKETING: FIRST EVER …Here’s a quick excerptMeemoo2 Marketingboss blog edited by Michael Leander Nielsen. Are you the CMO, VP Marketing, Marketing Manager, product manager or professionally working in marketing or similar, apply for your membership to Xing Marketingboss here: … [...]

marketing agencies
Nov 27, 2008 20:10

marketing agencies…

Good post. I am looking into these issues on my blog….

Cauthen
Jul 5, 2009 19:44

Really great info here… I found your site via Yahoo and I will bookmark it and come back again!

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