Current Affairs - Written by Michael Leander Nielsen on Friday, October 31, 2008 9:40 - 8 Comments
BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT
FEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results.
For a limited time only, it is free to advertisers and agencies as well as email service providers at large to participate. Anyone participating will get access to the comprehensive report free of charge.
The study will include numbers on the basic metrics such as Open Rate, Click-through-rate, Bounce Rate and Opt-out rates, but will also provide a picture of usage behavior, frequency, relevancy and more.
8 Comments
There’s no doubt that email marketing works BUT companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
ONE company out there offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month. That company is WrapMail, found at http://www.wrapmail.com.
And……..WrapMail’s show up WITHOUT the red x and message to download images!
Now, that’s taking email marketing to next, and obvious, level.
Social Bookmarks Demon is enormously powerful, 100% automatic social bookmarking software which will build UNLIMITED number of top quality backlinks, send first-class traffic in minutes, increase your affiliate sales, AdSense income and site revenue as much as never. Social Bookmarks Demon combines features of ALL social bookmarking tools available in the market for price of single tool.
Wednesday I was searching for sites related to Marketing and specifically direct marketing rate response and I found your site.
BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT
[...] Michael Leander Nielsen put an intriguing blog post on BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORTHere’s a quick excerptFEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results. For a limited time only, it is free for advertisers and agencies as well as email … [...]
Meemoo2 Marketingboss - BENCHMARK YOUR EMAIL MARKETING: FIRST EVER ...
[...] Michael Leander Nielsen put an intriguing blog post on Meemoo2 Marketingboss - BENCHMARK YOUR EMAIL MARKETING: FIRST EVER …Here’s a quick excerptMeemoo2 Marketingboss blog edited by Michael Leander Nielsen. Are you the CMO, VP Marketing, Marketing Manager, product manager or professionally working in marketing or similar, apply for your membership to Xing Marketingboss here: … [...]
marketing agencies…
Good post. I am looking into these issues on my blog….
Really great info here… I found your site via Yahoo and I will bookmark it and come back again!
Leave a Reply
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Copywriting is also a skill that takes years of practice to become very effectiv...
- Video Marketing is an interesting and very effective way to market affiliate pro...
- I also promote some of my affiliate links on Facebook by making Facebook fan pag...
- Hi, email marketing is one of those topics that seems to go under the radar thes...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
Marketing Metrics - Jul 25, 2009 5:56 - 0 Comments
Hot marketing acronyms: What is RFM - Recency Frequency Monetary?
More In Marketing Metrics
- Surprise: Twitter Refers the LEAST Fickle Video Viewers
- Video in marketing survey
- Hot marketing acronyms: What is CLV - Customer Lifetime Value?
- DEFINITIONS OF MARKETING
- HOT MARKETING ACRONYMS: BOUNCE RATE RELATED TO EMAIL MARKETING
REPORTS - Jul 24, 2009 11:25 - 1 Comment
Social Media Engagement Directly Linked to Financial Success
More In REPORTS
- CHIEF MARKETING OFFICER TRENDS 2009: SURVEY REPORT
- BRITS HAVE MET UP WITH A FRIEND THEY FIRST MADE ON THE INTERNET
- WOMEN IN THE UK: ONLINE FRIENDS OFTEN BECOME REAL FRIENDS
- UK: CONSUMERS WITH SPENDING POWER MORE RESPONSIVE TO ADS ON NICHE SITES THAN PORTALS
- SOCIAL NETWORKING AND BUSINESS: NEW SURVEY
EVENTS, VIDEOS - Nov 7, 2009 8:23 - 4 Comments
Internet marketing in Cyprus
More In EVENTS
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Webinar 12 January: How to use video in marketing; trends, tips and tricks
- Webinar 11 November 2009: Wie große B2C Unternehmen Ihre CRM Systeme und Data Warehouses für bessere Response- und Konversionsraten nutzen können
- Taktiken zur Conversion Rate Steigerung – Web-Seminar
- Better results with conversion optimization tactics - web seminar

Nice site. There