Current Affairs - Written by Michael Leander Nielsen on Wednesday, October 29, 2008 7:07 - 0 Comments

I FOUND THIS: RESORT LINKS PRICING TO DOW JONES INDEX. SMART AND INNOVATIVE MARKETING

I came across this highly interesting post over at The Influential Marketing Blog. The post is about a resort in Lake Placid, NY.

Because of the “so-called” recession, they have linked their prices to the Dow Jones index. If the index declines, so does their prices.  And not only accomodation prices, also restaurant prices.

Now - that is what I call innovation and smart marketing. Well, in fact I think it is one of the best and relevant initiatives I have heard of in a long time.

One comment on Rohit’s blog insist that this won’t have a real impact on the business of the resort. What do you think?

Check out the full story right here - thanks to Rohit of Ogilvy 360 Digital Influence



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