Current Affairs - Written by Michael Leander Nielsen on Tuesday, December 23, 2008 14:03 - 4 Comments
IS THIS THE BEST TV COMMERCIAL EVER CREATED?
TIME Magazine listed Michael Arrington - a lawyer turned technology expert - as one of the most influential people in the world. Michael Arrington recently posted a claim that the commercial you are about to watch “is quite simply the best commercial ever made”.
And he posted that comment on Tech Crunch - an enormously popular website / blog (currently ranking at 3.500 according to Alexa).
The commercial is targeted at men. And so are most of the more than 150 commenters to Michael Arringtons blog-post. It is hardly surprising that most of them agree with his viewpoint.
I watched the commercial with much anticipation (I missed it on TV) on the internet. And I have mixed feelings about it. Mostly I admire the courage of the advertiser. And the girls jumping from the plane - must have been an ice-cold experience.
But I won’t reveal too much now. I’d much prefer to hear your thoughts on this commercial.
The advertiser and the target group
The advertiser Fleggaard is a e-commerce/retailer based in Germany - right across the border from Denmark. The product advertised in the commercial is a Siemens Washing Machine at ONLY DKK 4.995. The target group is men.
Please note that the Fleggaard commercial below is an unedited, uncensored version of the commercial actually airing on TV.
But what’s really interesting is what do you think?
If the link above does not work please let me know in the comment box below.
4 Comments
I couldn’t agree more, Drayton. But they have managed to create quite a stir about their “titty-commercial” in Denmark and elsewhere. And thanks for sharing.
The commercial Drayton Bird is referring to is probably this one (German voice-over, couldnt find the American version) :
http://www.marketingboss.tv/video/318381-famous-vw-beetle-snow-plow-commercial.html
Created by Bill Bernbach of Doyle Dane Bernbach, this commercial has been consistently rated amongst the 100 best TV Commercials ever made:
“The snowplough man comes out of his house, his big boots lit by a shaft of light from the door. And the headlamps light up on his Volkswagen. And he’s off across empty frozen wastes, where all you can see is telegraph poles.
The voiceover says: “Have you ever wondered how the man who drives the snowplough drives to the snowplough. This one drives a Volkswagen. So you can stop wondering!”
Meemoo2 Marketers Best commercial ever made Fleggaard | Wood TV Stand
[...] Meemoo2 Marketers Best commercial ever made Fleggaard Posted by root 2 hours 14 minutes ago (http://meemoo2.com) If the link above does not work please let me know in the comment box below if that is the best tv commercial ever created i am the man in the moon powered by wordpress design by quommunication redesigned by wordpress Discuss | Bury | News | Meemoo2 Marketers Best commercial ever made Fleggaard [...]
Thanks for the blog post…I use a company online for NICE cheap traffic:http://www.eAdvertisingCompany.com
Leave a Reply
Most Popular Content
- Innovation: Video inside print magazine
- Did you know 4.0 - new version of the Shift video
- Chris Anderson video interview: Free the future of radical price
- Study: Facebook campaign for B2B marketers
- CMO Trends 2010 Survey
- Social media: Sprite takes Youtube and Facebook to the next level
- Internet marketing in Cyprus
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Cavendish Hotel, London, United Kingdom - video
- The social media revolution video
- Michael Leander talks to Drayton Bird
- Copywriting is also a skill that takes years of practice to become very effectiv...
- Video Marketing is an interesting and very effective way to market affiliate pro...
- I also promote some of my affiliate links on Facebook by making Facebook fan pag...
- Hi, email marketing is one of those topics that seems to go under the radar thes...
- Very interesting- but I could have told you that putting a picture of you on the...
- You also could consider to integrate - on your own webpages - a web application ...
- With Internet marketing, it is really important to think about the customers bec...
- Here is a good one, number one printer in USA sent the client a PDF proof of a 9...
Subscribe
Marketing Metrics - Jul 25, 2009 5:56 - 0 Comments
Hot marketing acronyms: What is RFM - Recency Frequency Monetary?
More In Marketing Metrics
- Surprise: Twitter Refers the LEAST Fickle Video Viewers
- Video in marketing survey
- Hot marketing acronyms: What is CLV - Customer Lifetime Value?
- DEFINITIONS OF MARKETING
- HOT MARKETING ACRONYMS: BOUNCE RATE RELATED TO EMAIL MARKETING
REPORTS - Jul 24, 2009 11:25 - 1 Comment
Social Media Engagement Directly Linked to Financial Success
More In REPORTS
- CHIEF MARKETING OFFICER TRENDS 2009: SURVEY REPORT
- BRITS HAVE MET UP WITH A FRIEND THEY FIRST MADE ON THE INTERNET
- WOMEN IN THE UK: ONLINE FRIENDS OFTEN BECOME REAL FRIENDS
- UK: CONSUMERS WITH SPENDING POWER MORE RESPONSIVE TO ADS ON NICHE SITES THAN PORTALS
- SOCIAL NETWORKING AND BUSINESS: NEW SURVEY
EVENTS, VIDEOS - Nov 7, 2009 8:23 - 4 Comments
Internet marketing in Cyprus
More In EVENTS
- Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in !
- Webinar 12 January: How to use video in marketing; trends, tips and tricks
- Webinar 11 November 2009: Wie große B2C Unternehmen Ihre CRM Systeme und Data Warehouses für bessere Response- und Konversionsraten nutzen können
- Taktiken zur Conversion Rate Steigerung – Web-Seminar
- Better results with conversion optimization tactics - web seminar
If that is the best TV commercial ever created I am the man in the moon.
The one with the best claim was probably the snowplough for VW created about 50 years ago.
Best
Drayton