Marketing tip - Written by Michael Leander Nielsen on Tuesday, December 23, 2008 13:04 - 3 Comments
MARKETING TIP 5: MONITORING TRAFFIC AND RANKING AT ALEXA
In Michael Leander’s Marketing Tip #5 you are presented to Alexa.com. Owned by Amazon, Alexa allows you to track your website traffic, ranking and several other website or blog related metrics. You can even compare your own web property with those of your competitors.
Alexa is somewhat controversial, but it seems that their ranking system is gaining more and more momentum as they develop new services and improve the basis of their ranking.
While many claim that Alexa is biased in that they apparently base their numbers solely on the user behavior of people whom have downloaded the Alexa toolbar (whom might not constitute a fair representation of the internet population), Alexa have recently announced that they are now basing their rankings and reports on more (external) data sources.
You can watch Marketing Tip #5 here
Go here to visit Alexa.com and try it out for yourself.
If you want to learn more about Alexa, click here
3 Comments
Thanks for the tip…. 
Ringo
@Chadrack, a 6Million Alexa improvement in 3 weeks? Nice work!
Alexa is still pretty controversial, but the fact remains that even though the rankings are biased and don’t represent all internet users, advertisers still use the rankings, so if you want to monetize your site you better improve that ranking!
Of all the fluff out there, I think these 2 sites have been the most help in getting my ranking down to just over 200,000…
Matt Cutt’s blog (more seo than anything, but great site)… http://www.mattcutts.com/blog/
The Daily Anchor’s tips to improve your ranking: http://www.thedailyanchor.com/2009/01/27/how-to-improve-your-alexa-ranking/
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Give or take alexa ranking is still very important to every one marketing online. I made a post recently about how my alexa ranking dropped from 6,712,252 to 878,621 in 3 weeks - http://cli.gs/DZ41Zt . To many this may not really matter but if you’re aiming to accept ads on blog it definitely matters.