In Michael Leander’s Marketing Tip #7 you are given a brief introduction to web metrics, or the metrics that matter for you to monitor the success of your website or blog.

Web analytics is probably one of the most confusing areas for many marketers. As web analytics tools such as Google Analytics, Indextools (now Yahoo Web Analytics), Webtrends and others have become very advanced providing loads of data for you to analyze, I know from experience that many marketers are having difficulties deciding which numbers to focus on. Understandable.
In my opinion, an operational (actionable) focus on a limited number of metrics is key to success. Deciding on f.ex. 5 key metrics will enable you to focus relentlessly on these 5 key metrics. After all, most marketers want to focus on metrics that are actionable - meaning if you spot an area where you aren’t satisfied with the numbers, you should be able to act (react) on the data. And at the end of the day, that is really all that matters.

Which website or blog metrics are important to you?

Surprisingly, many marketers do not monitor bounce rate. The illustration below provides an example of the bounce rate for the www.meemoo2.com website. It is amazingly low. What is your bounce rate?

Guidance to get you started
The presentation given in Michael Leander’s Marketing Tip #7 will provide some guidance, but at the end of the day you know your business best. Therefore you should be able to decide what your key objectives are for your website or blog. Are you trying to attract subscribers to your email newsletter? Are you content with having people read/see in 3,5 pages in average? Or are you focused on making the sale at your e-commerce site?

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