Operational marketing planning and budgeting as well as monitoring progress, collaborating with internal and external marketing team-members is a challenge for most marketers.

In Michael Leander’s Marketing Tip #8 we will be presenting a tool for effective marketing planning, marketing activity planning and for budgeting your marketing plan.

Many marketers are challenged when it comes to the actual implementation of the marketing plan. No matter the size of your marketing budget, the number of activities, tasks and to-do’s are likely to have increased dramatically in recent years.

This is largely due to a heavier allocation of marketing investments to online or electronic channels. Per definition, marketing in the online space involves more work. For research, planning, execution and – not the least – monitoring of progress and results. And more work, requires better planning and analytics tools for marketers.

Size is important, they say.
But in this presentation, Michael Leander will show you a tool that any marketer can use – regardless of size of operation, type of organization.

Watch Michael Leander’s Marketing Tip #8 below

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or click here to watch it at Marketingboss TV

The tool presented was (and is still being) developed by a company based in Germany. It is one of several SaaS (Software as a service) based tools that will allow you to access and collaborate with internal and external team-members, as well as share information, progress and reports with anyone.

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