Michael Leander’s Marketing Tip #4 is very practical, but also very useful. It explains how you can take a long url like this one http://www.youtube.com/watch?v=IdaiFYrXGCI&feature=channel_page&utm_source=Meemoo2&utm_medium=Blog&utm_campaign=MarketingTip4 and turn it into short urls, like this one http://tinyurl.com/9ur2sw

This is useful for posting urls in forums and comments, but especially useful for text based email newsletters and email campaigns where a long url cannot be hidden.

If you are a marketing manager, you might want to ask your department or your agency to take a look at this marketing tip.