I am in the process of planning the European Email Permission Marketing Roadshow. Part of the planning process involves identifying conference hotels. So by chance I came across Hotel Light in Sofia, Bulgaria. And I was pleasantly surprised. This hotel in the center of Sofia have - either by chance or deliberately - managed to produced an amazingly appelaing website that allow you to experience just about anything the hotel has to offer in a fast, unique and appealing way.

I have created a short video to show the features offered by the hotel’s website.
So why was I so excited about this?
I have booked a great deal of hotel rooms in my time. And more often than not, I am disappointed when I check in to the room.

I have often found a large gap between what the expectation generated by viewing the hotel website, the website of the hotel booking engine or - preinternet - a brochure - and the actual experience. Now, mind you, I am a detail guy. There are certain things I need when in a hotel room. Things like certain TV channels, hazzle free internet (no coupons, codes, cords to fetch from the reception - please), a decent sized working desk, a mini bar, preferably a coffee machine or similar and an iron and iron board.   This hotel did not provided answers to all of these questions, but most. And then they offer other services, which I thought was quite good.

Watch for yourself here:

What Hotel Light does so well in my opinion is;

_ a transparent presentation of the hotel and its features
- a believable presentation (I actually believe that’s what it looks like)
- a to die for brilliant navigation
- attention to detail. Did you see aircondition feature or the satelitte channel overview?

In my humble opinion, I would advice the hotel marketing managent to change but one thing; the front page. The big splash with text on the front page doesn’t do the hotel justice. Remember first impressions and all that.

Pay a visit to the Hotel Light website here - and please do let me know what you think.