In Michael Leander’s Marketing Tip # 12 you will get an introduction to how you can use online surveys to collect information for a variety of purposes including how to use surveys for lead acquisition.

Online surveys are flexible in the sense that a wide range of information can be collected. They can be used to study customer preferences, attitudes, values, beliefs, and past behaviours. In this presentation Michael Leander is exemplifying the use of online survey using the survey tool Survey Gizmo, but of course there are manhy others out there for you to use.

Setting up an online survey for researching f.ex. customer or product satisfaction, loyalty, preference - measuring the customer experience or having respondents evaluate your website, blog, web-seminar, a physical event or anything you fancy is a cost-efficient method to initiate a dialogue with your target audience.

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Want to watch previous episodes of Michael Leander’s Marketing Tips?
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Marketing Tip 11 about Xobni - email management
Marketing Tip 10 about monitorering what is being written about you on Google
Marketing Tip 9 about mind mapping your marketing projects and more
Marketing Tip 8 about marketing planning and marketing budgeting
Marketing Tip 7 about important web-metrics

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