Marketing tip - Written by Michael Leander Nielsen on Wednesday, January 21, 2009 9:45 - 3 Comments

QUIZ: WHICH POP-UP WORKS BEST?

I have been running a test of two pop-ups on this website for the past few weeks.  I decided to start testing without any “fancy” design. Basically using only the tools provided by the email marketing acquisition system I am using for Michael Leander’s Marketing Tips.

Yes, I know, I know. Popups dont work.

WRONG.

They do work when used correctly. Some people (or rather; a lot) find them annoying . And of course I have no way of knowing if visitors presented with a pop-up will outright leave the site without further browsing. Well, that’s not exactly true; I do know since I monitor the bounce rate of this site and it has not changed since I introduced the popup.

WIN A FREE SEAT AT THE EMAIL MARKETING ACQUISITION WEB-SEMINAR (VALUE € 100) AND GET YOUR NAME AND COMPANY PUBLISHED HERE

All you have to do to qualify is to answer two questions;

A) Which of the two popups below performed best (A or B) ?
B) Which percentage of visitors signed up based on the best performing popup
(f.ex. 3%, 9%, 15%)?

Here are the two popups I tested. The differences between the two are very small. Each so far has been presented approximately 2.000 times. They appear in the exact same way using a so-called “pop-over/hover” technique.


A: Get a new marketing tip every 3rd. day

B: Get a new marketing tip every 3 days

Please enter your answer in the comment box below now. I will personally get in touch with the winner around the 20th. of February 2009. Good luck.



3 Comments

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Viktoria Leander
Jan 29, 2009 13:59

I think B is best with 1,43% conversion rate. And I also think you can increase the performance if you add some nice design to the popup/over.

Dan O. Toole
Jan 29, 2009 14:54

A is best with 2,25% signing up. Interesting to see the result and hard to believe if two small changes can have imapct the results.

Iris Schüll
Feb 13, 2009 9:29

I think B is the best. And aprox 3,5% signed up. Looking forward to see the result!

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