Burger King is once again under fire. This time for their innovative initiative “Whopper Virgins” - a new advertising campaign featuring “Burger virgins”, impoverished villagers in remote parts of the world, taking part in Whopper versus Big Mac taste tests.

Personally, I must say I applaud their initiate. But I am not “looking underneath the surface”, merely basing my liking to it on the quality of execution and the innovative marketing an. The video you are about to see is - in my opinion - interesting and very well produced. In fact, I would like to know more about the people featured in the movie.

The legatimacy of the testing, which the web site says was conducted by independent, third party testers, isn’t what bothers people. What might irk people is the concept that Burger King is taking its fast-food to people who aren’t used to this type of food in their diets, who aren’t usual subjects to commercialism and who probably don’t really care too much.

Watch the video below and judge for yourself. Feel free to leave comments.

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