Are CMO’s feeling the current economic climate? Are budgets dropping and why? Do CMO’s feel that their companies’ marketing strategy is focused on brand building at the expense of other initiatives with more demonstrable ROI (ROMI)? Do marketing executives experience a need for increased focus on furthering the education of their marketing teams?

These and more questions are answered in this fresh CMO Trends 2009 Report, which was produced, authored, distributed and partly commented by Michael Leander.

Below you can see excerpts from the CMO Trends 2009 (part 1) report with a few comments by Michael Leander. View full screen for the best possible viewing experience. (afterwards, please do scroll down to leave your own comments)

What is in the CMO Trends 2009 report?
The report reveals that email marketing and conferences/events are the most important instruments for marketers to meet their marketing objectives, and that the use of direct mail and advertising in consumer and trade magazines are suffering a dramatic decline, based on the development from 2008 to 2009.

While the general attitude around the world seems to be that CMO’s are having their budgets sliced dramatically, according to the survey, that is far from the case.

Marketing education is perceived to be important to CMO’s and interestingly many CMO’s admit that branding related activities are taken priority over other activities with more demonstrable ROI (ROMI).

Check the survey results in the presentation above and feel free to leave your comments below.

Interested in adding to yours and your teams marketing knowledge?
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