Evaluations - Written by Michael Leander Nielsen on Friday, March 20, 2009 6:31 - 1 Comment
Evaluation: Measuring the customer experience with Fredrik Abildtrup
55 marketers from 17 countries were registered to attend the first ever web seminar about Measuring the customer experience. The web seminar was presented by CEO Fredrik Abildtrup from TeleFaction with Michael Leander moderating.
Measuring the customer experience is an important parameter in any marketers mix, however ressources and old-fashioned thinking often prevent marketers from doing it the way it is supposed to be done; live or with a very high frequency.
Fredrik Abildtrup explained how a typical corporation can work with actionable measurement reports and how that may impact customer satisfaction, customer loyalty, cross sales, retention and churn prevention.
You can see the results of the evaluation of the web seminar below.
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Thanks to Fredrik Abildtrup for the great presentation.
Slides can be found here: http://www.slideshare.net/Abildtrup/measuring-the-customer-experience