Can you demonstrate in a few seconds that messages and stories to customers are consistent across all touch points?

Do your marketing and communications teams, including the agencies, often work together in the very early stage of a campaign?

Would you like to have a very simple set of guidelines to help increase the overall impact of your marketing resources?

If you find these questions relevant, get some food for thought and join us April 29 at 10.30 am CET for this 90 minute web-seminar presentation covering

- a holistic but simple way to look at the marketing & communications environment
- thought provoking facts on the efficiency of specific marketing or communication tools
- leading edge, but simple, approach to integrated marketing and communications and better synergies across all tactics

The presenter – Dr. Olivier Riviere - is a seasoned practitioner in the field of affordable global marketing approaches

From Blog images

Dr. Olivier Riviere has 25 years experience in marketing and sales of high value products and services in the B2B and B2C space. His broad marketing expertise spans many areas from market analysis and product definition to reputation management and corporate communication.
He has a passion for branding, advocacy, and competitive programs for companies of all size (not only A-brand!). He has worked for Dassault Systems (PLM solutions vendor), Intel, where he launched several famous generations of processors and introduced innovative programs, and Text 100 a global Public Relations Agency.
A seasoned manager, consultant, and coach, he has had as partners or clients many large to small companies in the IT, consulting, hi-tech, and consumer electronics industry.
A French national, he lives in Germany since 1995 and speaks fluently German and English. He holds an Engineering degree of INSA Lyon, a PhD in Materials Science of the Ecole des Mines de Paris, and a Strategy and Management degree from the Institut Français de Gestion.

Book your ticket for April 29 at 10:30 am CET