Marketing Personalities, VIDEOS - Written by Michael Leander Nielsen on Thursday, July 23, 2009 7:38 - 0 Comments

How to create a brand from scratch - case study Virgin America

Porter Gale, Vice-president of Marketing at Virgin America, discusses building a brand from scratch at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.

Porter Gale - Porter Gale is an innovative marketing strategist and out-of-the-box thinker with nearly 20 years of experience working in marketing, advertising and independent filmmaking.

Prior to Virgin America, Porter ran the Porter Gale Group where she spearheaded a diverse array of projects. Her clients included Country Music Television, Blue Shield of California and Delta Dental. Porter also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with a variety of clients including, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier to name a few.

In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe.

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