He is an award winning creative director based in London. He is a passionate proponent of brand-led creativity in all forms of advertising and marketing. He has been an agency owner (also London) and prior to that he worked for some of the best agencies in London - including the hugely successful agency “Harrison Troughton Wunderman”. And he is a regular judge on award judging panels.

His name is Chris Catchpole and Michael Leander hooked up with him at a café near Liverpool Street Station in London. Watch to learn what Chris has to say about direct response creativity and more.

You can reach Chris here at Domain London, at his Twitter account or his personal website - at the latter you can also take a peak at his impressive portfolio.