In London I met with Edward Weatherall who is one of the founders of Concep and is the UK Managing Director. Edward is a knowledgeable and well respected direct/interactive marketing person. His firm is very well respected for their work for professional services firms and Edward makes a number of highly interesting points and statements  in the video you are about to see.

See what Edward has to say. And please do pardon my childish playing around with the features I’ve recently discovered in my new video-editing tool. I just cannot help myself. On the other hand, I would go ballistic in a nice way if you were to copy some of my outstandingly unique artistic impressions

Right after we taped the video, Weatherall (now is that a British name if you ever heard one?) blew me away. In fact I must have looked like someone whom just saw somebody do a reverse Salchow while holding the entire collection of Fabergé Eggs on her chest.

He suddenly started speaking Swedish. Turns out that Edward is half Swedish - which does not make him a lesser person at all (even if their national football team won’t make it to South Africa (he, he)

More about Edward Weatherall here:

Edward is a regular speaker at industry events as well as a founding member of the IAB email marketing council and an active member of the IDM and B2B marketing councils.  Over the last six years, Concep, leaders in marketing technology and communications services, have consulted with global organisations on the successful implementation of effective digital and email marketing strategies.

Concep were the Digital Acquisition winners at the IDM Business Performance Awards 2008, Highly Commended as Marketing Technology Providers at the Legal Marketing Awards 2008 and runner for best use of email at the B2B Marketing Awards 2008.