Marketing campaigns and case studies - Written by Michael Leander Nielsen on Sunday, November 8, 2009 9:44 - 3 Comments
Study: Facebook campaign for B2B marketers
Michael Leander shares a B2B campaign on Facebook in the slideshow below. True to the rule of transparency you get all the true & dirty details in the slideshow. Watch it and please do particpate in the discussion with your comment.
Please share your comments and - perhaps - your own experience here. If you have a similar case-study you would like to share with CMO’s around the world, please get in touch.
3 Comments
Very interesting- but I could have told you that putting a picture of you on the landing page will scare people away and hurt your conversion rate 
No, honestly, nice input, relevant information and well communicated.
I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.”,`
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Internet marketing in Cyprus
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I forget to mention that if you are interested in the campaign objective - to generate awareness for the internet marketing seminar in Cairo in December 2009 - you can learn more her: http://www.fokusintegrated.com/internet-marketing-seminar-in-cairo/
Even if you are not based in Cairo, and you want to learn how you can effectively leverage internet marketing, you should consider joining.