This is another official update to the original “Shift Happens” video.

This Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com. Sorry that it all seems too Americanized and that some of the assumptions presented as facts may be disputable.