Marketing campaigns and case studies - Wednesday, January 21, 2009 8:24 - 9 Comments

DIRECT MAIL HORROR STORIES BY JAMES E. SULLIVAN

Direct mail…it’s not like any other marketing medium. Have trouble with a TV ad you’ve placed?or a magazine placement? “Make goods” are available.

But in direct mail, disasters happen just days before the drop-dead mail dates. And then, it’s too late. All is lost. With direct mail, disaster can lurk in a million different locations, and often, where least expected. So take heed of the horror stories I’m about to share with you.

In this article James E. Sullivan of Optic Nerve Direct Mail Marketing in San Francisco shares a few direct mail horror stories with you.
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