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Deutsche Artikel - Thursday, November 13, 2008 6:23 - 0 Comments
Der CMO und seine Zukunft - Webmarketing ist der Schlüssel zum Erfolg
Artikel von Martin Meyer-Gossner - The Strategy Web
Wie sich die Zukunft für den CMO gestalten wird, wird in diversen Beiträgen auf unterschiedliche Weise dargestellt. Tatsache ist: die Position hat sich gewaltig verändert, erfordert einen ganzen Skillset an neuem Wissen und Denken - das Web bestimmt seine zukünftige Rolle und Daseinberechtigung.
Eine Zusammenfassung beachtlicher Beiträge, die in letzter Zeit erschienen sind… Continue…
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