Current Affairs
Current Affairs, Marketing & Innovation - Monday, January 25, 2010 9:20 - 0 Comments
Innovation: Video inside print magazine
When I learned about this, my first thought was “ahh, but of course. It makes sense. Why didn’t I think of that”
In the latest example of finding media innovation where you’d least expect it, CBS is embedding a video player in a print ad in Entertainment Weekly.
The CBS foray into a print-digital alliance plays full-motion video at a crisp resolution. The ad, dubbed by CBS and partner Pepsi Max “the first-ever VIP (video-in-print) promotion,” works like one of those audio greeting cards.
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