Current Affairs
Current Affairs - Friday, October 31, 2008 9:40 - 6 Comments
BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT
FEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results.
For a limited time only, it is free to advertisers and agencies as well as email service providers at large to participate. Anyone participating will get access to the comprehensive report free of charge.
The study will include numbers on the basic metrics such as Open Rate, Click-through-rate, Bounce Rate and Opt-out rates, but will also provide a picture of usage behavior, frequency, relevancy and more.
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