Marketing Metrics
Marketing Metrics - Saturday, October 18, 2008 4:39 - 0 Comments
HOT MARKETING ACRONYMS: BOUNCE RATE RELATED TO EMAIL MARKETING
Bounce rate is an important marketing metric for email marketing. Similar to returned physical direct mails, bounced emails are - in fact - something you want to avoid completely. Well, it is not likely to avoid bouncing emails, but you should strive to reach bounce rates of maximum 2%. That means, if you send your permission based email to 100 people, only 2 will not be delivered to the recipient.
This article provides you with a brief overview of the definition of bounce rate, touches slightly on the deliverability issue and reveals some stats about the matter.
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